Issue #236: Guerrilla Marketing by Sanjay Agnihotri

Our last issue of 2017 comes from one of our debut authors, discovered by contributing editor Will Allison, so I’m turning the helm over to Will to introduce you to “Guerrilla Marketing.” Make it so, Will! –PR

Representations of South Asians in American culture have come a long way since Apu, the Kwik-E-Mart clerk on The Simpsons, first manned the cash register in 1990. Back then, there were few Indians in American fiction, film, or TV; they were usually relegated to supporting roles; and they tended to be convenience store workers, taxi drivers, or doctors. Today, however, actors of Indian descent—from Mindy Kaling and Priyanka Chopra to Aziz Ansari and Dev Patel—can be seen in a range of prominent, non-stereotypical, starring roles, and fiction writers such as Akhil Sharma, Kiran Desai, and Jhumpa Lahiri have reached a broad audience with their books.

Even so, I’d never encountered an Indian character quite like Vikram, the protagonist of Sanjay Agnihotri’s first published story, “Guerrilla Marketing.” Vikram is a 57-year-old former accountant from Baroda, India, who is struggling to survive as an immigrant worker in Parsippany, New Jersey. In American culture, the sort of suffering and exploitation Vikram endures is perhaps more commonly associated with undocumented workers from Mexico and South America—but in the case of Vikram and his peers, the exploitation comes not at the hands of white Americans but from other Indian immigrants who are higher up the food chain.

As Agnihotri acknowledges in his author interview, it’s a troubling story that risks sentimentality. Luckily for us readers, Agnihotri resisted the temptation to portray Vikram as a noble, suffering immigrant. Instead, Vikram is more of a sad sack, a guy with his own raft of bad habits, delusions, prejudices, misguided ambitions, and conflicting desires. In other words, he’s a real person on the page. We are excited to present another One Story debut, and we hope you find Vikram and his story as unforgettable as we did.

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